River Plate euphoria extracted minutes after final whistle

The fan-driven global experience
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Within minutes of River Plate’s crowning as Copa Libertadores champions, thousands of euphoric fans spilled onto the streets in Buenos Aires readied with flags, flares and smartphones.

Fanziom extracted scores of authentic fan videos from social media, securing permission from each individual uploader to build an extensive library of raw, unedited emotions.

We mined and discovered the passionate videos of fans using Instagram hashtags, Facebook Live mapping and Snachat.

Just minutes after the final whistle in Madrid closed Libertadores 2018, Fanziom had amassed an extensive library of unique fan driven User-Generated Content (UGC).

Our ‘cleared’ UGC content was immediately ready for clients to use in their commercial channels.

We published a small number of our Copa Libertadores content on our Twitter and Instagram accounts.

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